Buzzlytics guides

The best influencer campaign tracking tools in 2026

Eight tools that track creators' campaign posts and views, from $29 a month to enterprise contracts. Checked October 27, 2026.

The short answer

If you already have your creators and need to track their posts' views across platforms and report to a client, Buzzlytics ($29 a month) or viral.app ($99 a month) are the simplest options. If you also need to find, contact, and pay influencers, Modash ($199 a month billed yearly) or GRIN (from $0 plus a fee on payouts) cover the full workflow, and CreatorIQ, Upfluence, and HypeAuditor sell enterprise suites through sales.

Pricing checked October 27, 2026 on each vendor's site. Confirm current terms before buying.

Buzzlytics is our product. We say below where other tools are a better fit.

What "campaign tracking" means in each tool

Some tools find posts for you by hashtag or mention. Some track every post from the creators you add. Some track only the links you paste.

All of them read public numbers: views, likes, comments, and shares. Reach, saves, and Stories data usually need the creator to connect their account or send screenshots.

Check which of these each tool does before comparing prices.

Comparison table

The tools

Buzzlytics

Add creators by public handle or post link on TikTok, Instagram Reels, YouTube Shorts, X, Snapchat, Facebook, Threads, and Bluesky, or collect posts with a creator submission link. No creator login. You pick refresh per dashboard, from hourly to weekly.

Built for reporting: branded live client dashboards with password links and custom domains, scheduled PDF reports by email or webhook, view and breakout alerts, payout reports for view-based deals, an audience quality score, and a Claude and ChatGPT connector.

Agency plans are $29 (Starter, 1 seat), $79 (Growth, 3 seats), and $199 (Scale, 25 seats) a month, about 20% less billed yearly. A $9 Creator plan covers people tracking their own accounts. One free profile unlock, no card.

What it does not do: influencer discovery and outreach, sales or link attribution, Stories tracking, post scheduling, an inbox, or sending creator payouts.

Modash

An influencer platform with a search engine of 380M+ profiles, a CRM, a Gmail or Outlook inbox, and a tracker that collects posts, Reels, and Stories from Instagram and content from TikTok and YouTube.

Essentials is $199 a month billed yearly with 2 team members and 100 tracked creators. Performance is $499 a month billed yearly with 250 tracked creators and creator payments. 14-day free trial, no card.

GRIN

A creator management platform with an AI agent, a creator marketplace, gifting, affiliate and UGC campaigns, escrow payouts through Stripe, and automatic tracking of program creators' posts with impressions and engagement.

Prices are published. Free is $0 plus a 20% management fee on wallet deposits. Starter is $200 a month plus 10%, with a 30-day trial. Growth is $500 plus 7%, and Scale is $1,500 plus 5%.

HypeAuditor

Set the hashtags or mentions your creators will use and HypeAuditor picks up matching posts on Instagram, TikTok, and YouTube, including Instagram Stories. Reports compile reach, engagement, EMV, and ROI, and it handles bulk PayPal payouts.

Campaign management and media plans are free to start. Other plans go through sales.

Upfluence

An influencer platform for e-commerce brands, with creator search, its Jaice AI, sales tracking, product seeding, and bulk payouts in local currencies.

Pricing is custom-quoted by module and team size, with a fixed platform fee and a 12-month minimum contract. You book a demo.

CreatorIQ

Enterprise creator marketing infrastructure covering discovery, campaign execution, measurement, and payments, used by large global brands.

Pricing is by request through its sales team.

viral.app

Built for UGC programs: track any public link on TikTok, Instagram, YouTube, Facebook, and Snapchat, hire creators through jobs, and pay them in 180+ countries with invoices and KYC handled.

Pro is $99 a month for 1,000 tracked videos, 10 active creators, and a 24-hour refresh. Ultra is $299 with API access. 7-day free trial.

Exolyt

For TikTok-only campaigns. Exolyt includes influencer campaigns on every plan (1 on free, 10 on Essentials, 100 on Advanced), alongside social listening and sentiment.

Essentials is $400 a month ($330 billed yearly). Advanced is $950 ($790 billed yearly).

How to choose

Do you already have the creators? If yes, a tracker like Buzzlytics or viral.app is cheaper than a full influencer platform. If no, start with Modash, GRIN, or HypeAuditor.

How are posts found? Hashtag and mention tracking (HypeAuditor) misses posts where a creator forgets the tag. Roster tracking (Buzzlytics, Modash, GRIN) watches everything the creator posts. Link tracking (Buzzlytics, viral.app) counts exactly what you paste.

Which platforms? Most influencer platforms cover Instagram, TikTok, and YouTube. If your creators post on X, Threads, Snapchat, Facebook, or Bluesky, check that the tool tracks them.

Who sees the results? If a client checks results weekly, test a live dashboard or a scheduled report, not just an export.

What does growth cost? Tracked-creator caps (Modash), wallet fees (GRIN), tracked-video caps (viral.app), and annual minimums (Upfluence) all change the real price.

Track one live campaign in two tools for a week before you commit.