@rarebeauty profile picture

Rare Beauty TikTok✔

@rarebeauty on TikTok

Made to feel good in.

5.2MFollowers
322Following
2.3KVideos
Updated3 days ago

@rarebeauty TikTok statistics

Followers5.2M▲ 1.7%
Total viewsCreator
Avg views / post612.8K
Engagement rate9.5%▲ 5.6%
Likes123.1M▲ 6.9%
CommentsCreator SharesCreator
Buzz RankA

Trends compare the latest snapshot with data captured 10 days ago.

Views over the last 90 days

View weekly datapoints
DateFollowersEngagement
Aug 265,057,8249.1%
Sep 25,056,7549.1%
Sep 95,058,8529.1%
Sep 165,059,4369.1%
Sep 235,059,9419.1%
Sep 305,060,9459%
Oct 75,061,7229%
Oct 145,064,9909%
Oct 215,066,8109%
Oct 275,067,1149%
Nov 15,152,0819.5%

Performance summary

With 5.2M followers, @rarebeauty is an established TikTok account. Across 2.3K tracked posts, the account averages 612.8K views per post. An engagement rate of 9.5% signals strong audience interaction relative to reach. Posting cadence over the tracked period averages 11 posts per week. Followers grew 1.7% since October 25. Buzzlytics scores this account a Buzz Rank of A.

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Full historical charts

Follower, views and engagement history beyond 90 days, with daily granularity.

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Viral video detection

Every breakout video, ranked — see exactly which posts overperformed and why.

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Hashtag landscape

Which hashtags drive this account's reach, with per-tag view counts.

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Best posting times

The account's highest-performing days and hours, computed from its own posts.

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Channel comparison

This account vs. any competitor, side by side, with winner badges per metric.

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Per-video analytics

Views, engagement, watch time, and scores for every individual post.

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Frequently asked questions about @rarebeauty

How many followers does @rarebeauty have on TikTok?

@rarebeauty has 5,152,081 followers on TikTok as of November 2026.

What is @rarebeauty's engagement rate?

@rarebeauty's engagement rate is 9.5%, calculated as total interactions (likes, comments, shares) divided by total video views across tracked posts.

How much does @rarebeauty charge for a sponsored post?

Based on follower count and engagement, a sponsored TikTok post from @rarebeauty is estimated at $97.9K to $146.8K. Actual rates vary by campaign scope and usage rights.

How often does @rarebeauty post on TikTok?

@rarebeauty posts about 11 times per week on average over the tracked period.

How many views does @rarebeauty get?

@rarebeauty averages 612,784 views per post across tracked posts. Total views and daily view growth are available with a Buzzlytics Creator account.

Accounts like @rarebeauty

Data source & methodology

Buzzlytics tracks publicly available TikTok profile data. Statistics on this page are aggregated from @rarebeauty's public videos and profile information, refreshed regularly (last update 3 days ago). Engagement rate is total interactions (likes, comments, shares) divided by total views. Sponsored-post estimates are modeled from follower count, engagement rate, and a $25 CPM industry benchmark — they are estimates, not quotes. Nothing here is provided by or affiliated with TikTok. Profile owners can request removal at any time via support@buzzlytics.io.