Live data · Creator rates (estimates)

What TikTok creators earn per 1,000 views

Estimated brand rates and TikTok payouts, from real views per post.

Brand deal
$25

per 1,000 views from a sponsored post

Industry CPM benchmark. Estimate, not a rate card.

TikTok Creator Rewards
$0.40 to $1

per 1,000 qualified views

Original videos over 1 minute only.

Sponsored post

About $430 a post at 100K to 1M followers.

Typical post gets 17.3K views. At $25 per 1,000, that's the price.

Estimated sponsored post price, by followers
$221K to 10K
$11510K to 100K
$433100K to 1M
$7391M to 10M
$3,92010M+

What's your post worth?

Use your average views, not followers.

Estimated sponsored post price
-

Creator Rewards per post
-
Per 1,000 views
$25

Estimates. Real quotes move with niche, usage rights and exclusivity.

Rates by account size.

Typical views per post, and what they'd earn.

FollowersTypical viewsSponsored post (est.)Creator Rewards per post (est.)
1K to 10K888$18 to $27$0.36 to $0.89
10K to 100K4.6K$92 to $138$1.84 to $4.60
100K to 1M17.3K$346 to $519$6.92 to $17
1M to 10M29.5K$591 to $886$12 to $30
10M+157K$3,136 to $4,704$63 to $157

Price = typical views per post x $25 per 1,000, shown as a range of plus or minus 20%. Views come from our TikTok benchmarks. These are estimates, not quotes.

Track any creator free.

Live views, every post, one link.

Updated Nov 4, 2026 from 50,325 TikTok posts