The numbers, in short.
Headline benchmarks from today's data. Est. post price = typical views x $25 per 1,000.
TikTok: views per post by followers
| Followers | Typical | Top 25% | Viral | Est. post price |
|---|---|---|---|---|
| 1K to 10K | 888 | 3.8K | 17.9K | $22 |
| 10K to 100K | 4.6K | 21.3K | 97.2K | $115 |
| 100K to 1M | 17.3K | 88K | 281K | $433 |
| 1M to 10M | 29.5K | 163K | 553K | $739 |
| 10M+ | 157K | 584K | 1.8M | $3,920 |
From 50,325 public TikTok posts by 3,145 creators, published Oct 5 to Oct 23 (12 to 30 days old). Typical = median, viral = top 10%. Updated Nov 4, 2026. This week, 4,423 new posts from 632 creators earned 649.4M views; the top post has 59.9M. Full table
Instagram Reels: views per post by followers
| Followers | Typical | Top 25% | Viral | Est. post price |
|---|---|---|---|---|
| 1K to 10K | 3.9K | 12.6K | 74.2K | $98 |
| 10K to 100K | 11.3K | 38.4K | 147K | $283 |
| 100K to 1M | 30.9K | 105K | 393K | $772 |
| 1M to 10M | 106K | 296K | 946K | $2,655 |
| 10M+ | 885K | 3.2M | 25.5M | $22,128 |
From 11,352 public Instagram Reels posts by 734 creators, published Oct 5 to Oct 23 (12 to 30 days old). Typical = median, viral = top 10%. Updated Nov 4, 2026. This week, 1,845 new posts from 287 creators earned 639M views; the top post has 102.7M. Full table
Not enough posts yet to quote benchmarks for YouTube Shorts (1,512 posts so far). Tiers need at least 100 posts, and a platform needs 4 such tiers before we publish numbers.
About the data.
Public posts from creators Buzzlytics tracks. Rebuilt every day.
How many views is good
Typical (median), top 25%, viral (top 10%) and top 1% views per post for accounts of each follower size. Built from public posts 12 to 30 days old, so views have settled; ads and accounts under 1K followers are left out, and tiers with fewer than 100 posts are not quoted. Current sample: 50,325 TikTok posts, 11,352 Instagram Reels posts and 1,512 YouTube Shorts posts. Updated daily.
Most-viewed this week
The 20 most-viewed new posts of the last 7 days, one per creator, from accounts with 1K+ followers that Buzzlytics tracks. It is a chart of tracked creators, not every post on the platform. This week's sample: 4,423 TikTok posts, 1,845 Instagram Reels posts and 281 YouTube Shorts posts. Updated daily.
Top creators by niche
Tracked accounts sorted into niches from the hashtags on their posts and their bio, then ranked by followers, with views per post from the last 30 days. Currently 31 niches on TikTok, 11 niches on Instagram and 3 niches on YouTube. Updated daily.
Creator rates
Estimated sponsored post price: typical views per post times $25 per 1,000 views (an industry CPM benchmark), shown as a range of plus or minus 20%. Uses the same posts as the view benchmarks. Estimates, not quotes. Updated daily.
Every page, every platform.
TikTok, Instagram Reels and YouTube Shorts.
View benchmarks
Most-viewed this week
Top creators by niche
Creator rates
Outliers this week
Track any creator free.
Live views, every post, one link.