Live data · Instagram Reels

How many views is good on Instagram Reels?

Typical views per post, by follower count. From real posts we track.

1K to 10K followers
3.9K
typical views per post
Viral74.2K+
10K to 100K followers
11.3K
typical views per post
Viral147K+
100K to 1M followers
30.9K
typical views per post
Viral393K+
1M to 10M followers
106K
typical views per post
Viral946K+
10M+ followers
885K
typical views per post
Viral25.5M+

Typical = median post. Viral = top 10% of posts for accounts that size. Posts 12 to 30 days old, so views have settled.

Is your post good?

Enter your followers and views.

Compared with posts from 10K to 100K accounts
Top 25%

Better than 75% of posts from accounts your size.

0Typical 11.3KViral 147K
Reach

Small accounts reach more of their followers.

A typical post from a 1K to 10K account gets views equal to 125% of its followers. At 10M+, it's 5.2%.

Typical views as a share of followers
125%1K to 10K
42%10K to 100K
9.3%100K to 1M
7.2%1M to 10M
5.2%10M+

Where viral starts.

Views per post at each level, by account size.

FollowersTypicalTop 25%ViralTop 1%Posts
1K to 10K3.9K12.6K74.2K1M1,292
10K to 100K11.3K38.4K147K1.2M3,820
100K to 1M30.9K105K393K3.5M4,199
1M to 10M106K296K946K5.8M1,643
10M+885K3.2M25.5M105.4M398

From public Instagram Reels posts tracked by Buzzlytics, published Oct 5 to Oct 23. Ads and accounts under 1K followers left out. Tiers with fewer than 100 posts aren't quoted. See also what these views earn and this week's most-viewed posts.

Track any creator free.

Live views, every post, one link.

Updated Nov 4, 2026 from 11,352 Instagram posts by 734 creators