How average views are calculated
We add up the views on every video we have counted for the account and divide by the number of videos. Where we have it, we also show the median: the views on a typical video, where half did better and half did worse.
Average views per video = total views ÷ videos counted
Average or median?
One viral video can hold an average up for years. When the average sits far above the median, the account lives on rare hits. For pricing a sponsored video, the median is the safer number, because it is what the next video will most likely get.
What is a good average on TikTok?
Compare it with followers. As a rule of thumb, a typical video reaching 10% to 30% of the follower count is healthy. Under 5% often points to an inactive or bought audience. Over 50% means the feed is pushing the account well past its own followers.
Check your own videos
Paste the view counts of your recent videos into the manual calculator for the average, the median and the spread between them. Track the account in Buzzlytics to see how the average moves week by week.