Live data · Niche leaderboard

Top food & cooking creators on Instagram Reels

Ranked by followers. Views per post from the last 30 days.

Typical post, top food & cooking creators
28.2K

median views per post, last 30 days

Engagement, typical food & cooking creator
3.4%

vs 4.6% for all Instagram Reels creators

Most views per post
L
Lidl GB4.3M per post

154x the typical top-creator post

Views per post

Followers aren't views.

The biggest accounts aren't always the ones getting the most views per post.

Median views per post, last 30 days

The top 20.

Refreshed daily from public profiles.

#CreatorFollowersViews per postEngagementPosts
1J
Jamie Oliver ✓@jamieoliver
10.6M-21.5%11,626
2H
Harrods ✓@harrods
2.1M44.5K46.9%9,415
3K
KITKAT ✓@kitkat
1.2M-22.1%1,314
4A
Aldi UK ✓@aldiuk
939K144K6.4%3,670
5P
Pauly Long ✓@paulylong
774K-3.6%2,467
6K
KFC UK & Ireland ✓@kfc_uki
744K36.2K7.1%1,390
7T
Tesco ✓@tesco
724K49.5K0.8%5,569
8W
Waitrose ✓@waitrose
694K50.2K2.9%4,362
9A
Asda ✓@asda
628K34.1K1.6%7,011
10P
@popeyes ✓@popeyes
591K-3.1%1,283
11L
Lidl GB ✓@lidlgb
520K4.3M0.4%2,276
12N
Nando's UK & Ireland ✓@nandosuk
457K40.9K13.1%1,625
13C
Cadbury UK ✓@cadburyuk
443K9.9K2.0%1,994
14K
KFC Colombia ✓@kfc.colombia
423K-4.3%479
15S
Sainsbury's ✓@sainsburys
411K52.9K0.8%3,715
16W
WWF UK ✓@wwf_uk
398K80.6K22.2%4,059
17H
Hotel Chocolat ✓@hotelchocolat
367K52.1K7.7%4,083
18M
Morrisons | Fresh Food & Recipes ✓@morrisons
356K52.6K1.8%5,802
19W
Wingstop UK ✓@wingstopuk
333K59.9K1.5%1,547
20J
Joseph Joseph ✓@josephjosephofficial
289K20.1K1.9%641
21H
HelloFresh ✓@hellofreshuk
265K12.6K1.0%4,470
22G
Gousto ✓@goustocooking
261K26.8K9.4%4,059
23M
Mowgli Street Food ✓@mowglistreetfood
253K12.1K8.4%7,393
24I
itsu ✓@itsuofficial
235K-2.7%1,489
25I
Iceland Foods ✓@icelandfoods
232K33K9.5%4,360
26P
Puttshack USA@puttshack
221K4.7K2.6%1,359
27H
Hawksmoor ✓@hawksmoorrestaurants
190K9.4K5.2%4,225
28G
GAIL's ✓@gailsbakery
186K44K7.3%3,813
29F
Flat Iron@flatironsteak
169K-4.6%1,519
30P
PizzaExpress ✓@pizzaexpress
166K12.3K0.8%941
31B
Breast Cancer Now ✓@breastcancernow
163K25.7K6.9%3,860
32J
Julie Smith@its.juliesmith
157K480K5.7%434
33H
Honest Burgers ✓@honestburgers
153K13.2K10.1%3,896
34L
L O N E ✓@mylonepov
150K117K3.3%580
35T
Tony’s Chocolonely UK & IRE 🇬🇧🇮🇪 ✓@tonyschocolonely_uk_ire
144K18.3K5.2%1,352
36B
Bojangles ✓@bojangles
125K24.1K6.3%494
37B
Burger King UK ✓@burgerkinguk
122K6.7K3.0%1,793
38F
Five Guys Burgers & Fries ✓@fiveguysuk
117K35.7K3.1%1,683
39J
Just Eat ✓@justeatuk
107K-0.8%666
40M
Miller & Carter UK@millerandcarter
98.4K14.2K3.2%2,371
41Z
Zizzi | Italian Restaurant ✓@wearezizzi
96.1K11K8.2%2,586
42G
GDK - German Doner Kebab ✓@germandonerkebabuk
92.2K9.2K3.8%1,290
43✨
✨Goodfood Mealkit Delivery 🍽️ ✓@goodfoodca
84K-1.9%658
44E
Erin Tridle@erintridle
81.1K-3.2%1,508
45T
TGI Fridays UK ✓@tgifridaysuk
69.1K5.5K4.1%1,435
46S
Slim Chickens UK & Ireland@slimchickensuki
68.3K-5.7%989
47M
Marmite@marmite
67.7K432K2.9%707
48T
tortilla ✓@tortillauk
65.7K4.4K1.9%2,841
49S
Swizzels ✓@swizzels_sweets
59.9K4.8K5.1%2,157
50W
Wine & Food Critic for the People ✓@thepeoplessomm
58.2K-5.4%231

Rankings reflect accounts tracked by Buzzlytics, not every account on Instagram Reels. Stats are from each account's latest tracked snapshot.

Questions.

Who is the biggest food & cooking creator on Instagram Reels?

@jamieoliver (Jamie Oliver) tops Buzzlytics' food & cooking leaderboard with 10,580,843 followers as of November 2026.

How is this Instagram Reels leaderboard ranked?

Accounts tracked by Buzzlytics are classified into niches from their content (hashtags and bio) and ranked by follower count. Views per post is the median of each creator's posts from the last 30 days. The board refreshes as accounts are re-scraped.

How do I get my account on this leaderboard?

Search your @username on Buzzlytics to start tracking it. Once your account is classified into the food & cooking niche and has enough tracked data, it becomes eligible for ranking.

More Instagram Reels leaderboards

Buzzlytics tracks publicly available Instagram Reels profile data. Accounts get a niche from the hashtags on their posts and their bio, then are ranked by follower count. Not affiliated with Instagram Reels. Profile owners can request removal via support@buzzlytics.io.

Track any creator free.

Live views, every post, one link.

Updated Nov 4, 2026 from 499 posts by the top 47 food & cooking creators